Who We Are

Our Mission

Luis and Kevin came together to create Fitness Urbano because they recognized there was a demand that could not be met at typical gyms: to provide an experience for clients and trainers that could support a finely tuned, individualized fitness approach. With that in mind, Luis and Kevin put together a plan to create a facility designed specifically with functional training methods in mind. This facility, combined with other services — from great group classes to comfortable showers to the complimentary organic fruit bar — serve to provide an unprecedented fitness experience for clients and trainers, alike.

Luis and Kevin are excited about being a new part of the San Francisco, Portrero Hill neighborhood community. Keep an eye on Fitness Urbano's events as they host and participate in community activities.

Co-Owners: Luis Chirinos & Kevin McCullough

Luis and Kevin are each longtime residents of San Francisco via Venezuela and New England, respectively. Each has a passion for health and fitness, as well as for understanding human anatomy and physiology, and sharing that passion with others. Both Luis and Kevin are Certified Personal Trainers and Massage Therapists and work independently in those roles at Fitness Urbano.


Kevin McCullough

Kevin has run and managed his independent massage business, Bodyinform, specializing in sports and therapeutic massage, since 2004. He also holds certification as a Nutrition Educator. Kevin has been a lifelong participant in team and endurance events, having completed numerous triathlons and marathons. Friendly, as well as knowledgeable, don't be shy if you have a question for Kevin as you see him around the gym.


Luis Chirinos

Luis has run and managed his independent personal training company, Physical Change, since 2005 and has trained at several other San Francisco training facilities. He is an avid tennis player and fan. He will also be teaching some of the Fitness Urbano's ViPR, MMA and bootcamp classes. Be sure to say, "Hi!" as you see him around the facility.